Senior Marketing Associate, PR & Social
HomeBridge
Marketing & Communications
Toronto, ON, Canada
WHO WE ARE
HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product.
OUR VALUES, OUR PASSION
At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.
- Customer-Focused. Passionate Advocates
- Courage to Act. Do the Right Thing
- One Team. One Vision
- Think Long-Term. Ever-Evolving
- Be Exceptional. Inspire Greatness
POSITION SUMMARY
Are you a proactive communicator and marketer who loves storytelling, building brand awareness, and creating social buzz? HomeEquity Bank is looking for a Senior Marketing Associate, PR & Social to join our award-winning Marketing team. This role will support campaigns that elevate HEB’s brand profile and visibility, increase awareness of the reverse mortgage category, and drive thought leadership initiatives.
This role is ideal for someone who thrives in a fast-paced, collaborative environment, can think creatively, distill complex ideas into simple, poignant angles, and has expertise in PR, social media, and content creation.
MAJOR ELEMENTS OF THE ROLE
Marketing Strategy & Program Management
Support the planning, development, and execution of PR campaigns to raise brand awareness, promote HEB’s products, and position HEB as a thought leader in the industry. Create social media posts across HEB’s social channels that increase brand awareness and visibility and grow audience following and engagement.
Write, proofread, and edit content for press releases, social media, media materials, talking points, customer and prospect emails, and other communications to ensure poignant and consistent messaging.
Monitor media coverage, social conversations, and campaign performance to track impressions, share of voice, and evaluate overall effectiveness of PR and social initiatives.
Support media relations by coordinating interviews, pitching stories, and creating briefs and messaging documents to guide media opportunities.
Assist in the development of social content calendars and campaign posts to maximize engagement and audience growth and report on insights to optimize effectiveness.
Support thought leadership and executive visibility campaigns as well as HR Brand initiatives by helping to identify opportunities, draft materials, and coordinate execution.
Develops work back schedules, leadership updates, maintains editorial calendars, develops timely and relevant posts and providing approvals in collaboration with the social media agency
Maintain Ambassador calendars to ensure HEB’s partners to steward relationships and ensure engagement across initiatives.
Stay current with industry trends, emerging social platforms and nest practices, as well as competitor activity to inform PR campaign and social strategies.
Support for ad hoc PR and Brand team initiatives.
Reporting, Analysis & Budget Support
Ensures frequent monitoring, tracking and insightful reporting of all marketing campaigns
Tracks key business metrics and contribute to forecasting and reporting on campaign results
Ensures processing of invoices and vendor follow up as required
SKILLS AND EXPERIENCE REQUIRED
Qualifications
Minimum 3-4 years of experience in Marketing, PR, Communications, or social media, preferably within the financial services or consumer marketing space.
University degree in Marketing, Communications, Journalism, related field or equivalent experience.
Progressive experience in content development, copy writing, basic design and project management
Experience with social media management, reporting and development of campaigns in CRM platforms
Experience with basic data analytics and reporting
Fully proficient with Word, PowerPoint, Excel, Adobe Suite, Canva
Attributes
Critical thinking skills
Meticulous attention to detail and organizational skills
Excellent verbal and written communications skills with proven ability to distill complex ideas into short, clear, and easily understandable messages.
Self-driven with innate curiosity, desire to learn, achievement orientation, and a strong desire to continuously improve the status quo
Ability to collaborate with multiple stakeholders internally and externally, up to senior management level
Excellent time management skills, and effectively manages and prioritizes workload under tight deadlines
Strong analytical skills with the ability to interpret campaign and media metrics.
WORKING CONDITIONS UNIQUE TO JOB
Hybrid work environment
WHY WORK AT HOMEEQUITY BANK?
Great Environment
HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.
We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.
A Dynamic Culture – With People at the Centre
We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including the Greater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.
Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.
Celebrating Great Work and People
We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.
From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.
Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.
The Perks (for eligible employees)
HomeEquity Bank offers a competitive total rewards package that includes:
Extended health and dental benefits
Employee & Family Assistance Program
Employer-Matched Group Retirement Savings Plan
Employee Share Investment Plan
Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
Employee corporate discount for GoodLife Fitness
HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Please note that our successful candidate is required to complete a background check.
Stay in the Know
Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:
LinkedIn
Youtube
Facebook
Twitter
Instagram
Chip.ca
Join Us! If you’re ready to build the future of reverse mortgages, we want to hear from you.
